Insights.
Press relations, creator marketing, affiliation, TikTok Shop and growth strategies for brands and creators.
TikTok Shop: which brands is it for? (and why it's no longer just cheap)
TikTok Shop is no longer just for low prices: high-tech brands like Ninja, Shark and Dreame sell €100-300+ products there. Which brands does it make sense for?
Pricing models, platforms, reporting, sectors: the criteria for choosing an agency that performs.
Creator selection, measurement, costs: choosing an agency that sells, not one that just does reach.
Setup, affiliate creators, live shopping, UGC commerce: selling on TikTok Shop and driving on GMV.
Why always-on PR compounds share of voice faster than one-off launches.
ROAS, attributed sales, share of voice: the real KPIs of a creator campaign, beyond views.
Looking for an agent or brand collabs? Here's how to go about it.
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Communications-to-commerce agency in Paris, serving consumer & lifestyle brands across France and Europe.
7 rue Meyerbeer, 75009 Paris
contact@jaiaglobal.com