Tech & consumer goods press relations: the guide.
In high-tech and consumer goods, the press remains a decisive credibility lever — provided you treat it as a growth channel, not a one-off PR stunt. Here's what sets a high-performing press relations agency apart.
Always-on PR vs one-off launches
Brands that only communicate at launch lose visibility the rest of the year. Always-on PR — continuous outreach, product seeding, coordinated coverage — builds share of voice far faster. On a case like JMGO, this approach tripled share of voice in two months (+200%).
The media that matter
How to measure PR
A good agency reports in pickups, Tier-1 articles, share of voice and business impact — not mere impressions. The goal: turn editorial into a measurable growth asset.
Continuity is the multiplier. A press relations agency specialised in tech & consumer goods compounds share of voice over time.
Discover our press relations agency.
JAIA Global — communications-to-commerce agency in Paris, serving consumer & lifestyle brands across France and Europe.
7 rue Meyerbeer, 75009 Paris
contact@jaiaglobal.com