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Creators · 5 min read

Creators: finding an agent and paid collaborations.

You create content and want to level up: paid collaborations, serious brands, and — at the right time — an agent. The right entry point depends on where you are.

Creator filming a product review video for social media

Network or agent: where are you?

Two situations, two solutions:

—You’re starting out or still get few requests → join a creator network. It's the natural entry: you access opportunities (product tests, gifting, affiliation, paid campaigns) when a brand matches your profile, with no exclusivity.
—You already get brand requests or have ongoing collaborations → it's time to consider an agent. A dedicated agent only makes sense when there's already traction to structure and grow — not to land your very first collab.

What an agent really does

A dedicated agent defends your interests, negotiates your rates, frames the legal side, handles payments and actively seeks new opportunities to grow your revenue — while you focus on your content. It's support to professionalise and accelerate an already-launched activity.

How to land (and keep) paid collaborations

—Polish your media kit: audience, stats, content examples, formats.
—Clarify your niche (tech, smart home, gaming, lifestyle, finance…) — brands look for relevance.
—Show proof of conversion: not just views, but "where to buy?" in the comments.
—Be responsive — it's a key criterion. Brands re-work with creators who reply fast, hit deadlines and respect the brief. Responsiveness often makes the difference in being (re)selected.

Working with JAIA: two ways

At JAIA we work with premium high-tech, smart home, AI & finance brands, on recurring campaigns. Two entry points:

—Join the creator network — to access opportunities, with no exclusivity (open to all).
—Apply for representation — to be supported by a dedicated agent who defends your interests and grows your revenue.
Key takeaway

Starting out or want to catch opportunities → the network. Already getting requests and want to professionalise → representation via a dedicated agent. Either way, responsiveness is your best ally.

Go further

Join the JAIA creator network.

See the Creators page → Let's talk about your project →
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