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Influence · 6 min read

How to measure an influencer campaign?

An influencer campaign isn't measured in likes. If you want results, track the right indicators — the ones that link content to the sale.

Performance dashboard of an influencer campaign: views, interactions and conversions

Beyond views

Views and engagement tell you about reach, not revenue. The real judge is conversion: how many sales the campaign generated, and at what cost.

The KPIs that matter

—ROAS: return on ad / creator spend.
—Attributed sales via promo codes and tracked links — depending on the brand's tracking setup (Impact.com, Awin, or its own tool).
—Performance per creator: to scale only what converts.
—Share of voice and brand preference, over the long term.

How to track well

Unique codes and links per creator, clean attribution, and an optimisation loop: double down on proven formats, cut the rest. That's how a program reaches a high, lasting ROAS.

Key takeaway

Measure in sales and ROAS, not views. A serious influencer agency tracks every creator and optimises to revenue.

Go further

Discover our influencer agency.

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