POCO France — launching the brand on TikTok, from 0 to 30K followers.
Launch POCO France's TikTok account and reach a target of hyper-connected young gamers, with a 100% native content line — gaming, comedy, educational.
The POCO France TikTok showreel.
A condensed cut of the editorial line: gaming, comedy and tips, in native TikTok formats.
The starting point.
POCO wanted to launch on TikTok, a highly relevant channel to reach its target of hyper-connected young gamers. We designed a content strategy — gaming, comedy, educational — that captures this audience's attention and showcases the brand's youthful spirit.
The results that count.
Establish POCO France on TikTok from scratch, build a native editorial line and grow an engaged community — on very low media budgets.
Content strategy, video & UGC production, community management and creator partnerships. Videos were produced both by our agency and by content creators, in gaming, comedy and tips formats ("POCO Tips").
POCO France TikTok content, in real conditions.
Gaming, comedy and "POCO Tips" — produced by the agency and creators, over 6 months.
The content, life-size.
The performance in detail.
The highlights.
What we take from it.
Other operations with POCO.
Let's turn your audience into measurable growth.
Communications-to-commerce agency in Paris, serving consumer & lifestyle brands across France and Europe.
7 rue Meyerbeer, 75009 Paris
contact@jaiaglobal.com