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POCO F4 & X4 GT Smartphones (mobile & gaming) Influence

POCO F4 & X4 GT — establishing the brand with tech & gaming creators.

Build awareness around the F4 & X4 GT launch, on the codes of short-form and gaming.

932K+
VIEWS
5.4M
COMBINED FOLLOWERS
14
KOLS
POCO F4 GT smartphone held in hand by a creator
The context

The starting point.

POCO wants to build awareness with a tech & gaming audience, where publishing rhythm and short-form make the difference.

POCO F4 GT smartphone shown front-on
Key results

The results that count.

932K+
views
5.4M
combined followers
28
videos
14
KOLs activated
OBJECTIVE

Build awareness around the launch of the POCO F4 (photo) & X4 GT (gaming) with a high-tech, photo & gaming audience.

THE SETUP

14 high-tech, photo & gaming KOLs activated on TikTok & YouTube: unboxings, photo and gaming tests, price- and performance-led hooks.

Campaign visuals

The content, life-size.

Tech creator showcasing the POCO F4 GT smartphone on video
POCO F4 GT smartphone in a gaming session with pop-up triggers
Detail of the back of the POCO F4 GT gaming smartphone
POCO F4 GT smartphone in a lifestyle setting
Close-up of the POCO F4 GT smartphone screen
Unboxing of the POCO F4 GT gaming smartphone by a creator
Creator content around the POCO F4 GT smartphone
POCO F4 & X4 GT · Smartphones (mobile & gaming) · Influence
From visibility to impact.
Detailed performance

The performance in detail.

932K
views
5.4M
combined followers
28
videos
18.8K
likes
14
KOLs
TikTok, YouTube
2 platforms
01 — Highlights

The highlights.

—28 videos produced with 14 tech & gaming creators.
—5.4M combined followers reached across TikTok & YouTube.
02 — Takeaways

What we take from it.

—Tech & gaming creators produce presentation and review content that establishes the brand.
—Tuned to short-form codes, this content accelerates awareness and visibility.
Campaign videos

POCO TikTok content, in real conditions.

POCO TikTok launch
POCO TikTok video
POCO — locate your phone
POCO Tips — screen off
Same client, other angles

Other operations with POCO.

POCO FRANCE · SMARTPHONES · TIKTOK & COMMUNITY MANAGEMENT
POCO France — launching the brand on TikTok, from 0 to 30K followers. ↗
Let's talk growth

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