Zycle ZBike 2.0 — an international creator program, driven to sales.
A creator program rolled out across three markets — France, Germany, Italy — to sell the ZBike 2.0 indoor trainer on performance, then extended to Eastern Europe.
The starting point.
Zycle wants to boost sales of its ZBike 2.0 indoor trainer on its own site, at European scale. JAIA orchestrates an international creator program (France, Germany, Italy), tailored to each market and timed to promo moments. The program combines gifting, creators and sales tracking (affiliation model).
The results that count.
Launch the ZBike 2.0 simultaneously across several European markets and generate tracked sales on the Zycle site, activating local creators on key moments (back-to-school, Black Friday, January).
One program adapted by market — France, Germany, Italy then Eastern Europe — with local cycling, triathlon & running creators: dedicated & integrated YouTube videos, Reels & Stories, promo codes and tracked links to the site.
Multi-market content — including one post at 3.7M views.
A partnership activated on key moments.
19 creators in France & Germany, across promo periods (codes -5 to -20%).
9 creators (FR · DE · IT), prioritising YouTube videos and sales tracking.
9 Eastern-European creators, committed to recurring posts (Jan. & Jul. 2026).
The performance in detail.
The highlights.
What we take from it.
Creator content, in real conditions.
Let's turn your audience into measurable growth.
Communications-to-commerce agency in Paris, serving consumer & lifestyle brands across France and Europe.
7 rue Meyerbeer, 75009 Paris
contact@jaiaglobal.com