The context
The starting point.
Black Friday is the most competitive sales period of the year for audio — attention alone isn't enough to convert. Shokz wanted its press visibility to genuinely work all the way to the sale.
Key results
The results that count.
×3
Black Friday media ROAS
14M
audience reached
10K+
qualified clicks
OBJECTIVE
Turn premium media into a performance channel that reaches high-intent buyers at the right moment.
THE SETUP
Curated tech & lifestyle media, editorial partnerships (sponsored editorial) and editorial activations — with Tier-1 media pickups, all driven around conversion.
Shokz · Earphones / audio · Press relations (sponsored editorial)
When premium media becomes a revenue line.
Seen in the press
Sponsored editorial in the media that influence purchase.
Editorial partnerships and Tier-1 tech & lifestyle pickups, coordinated around conversion.
Tier-1 high-tech press
Editorial partnerships
Detailed performance
The performance in detail.
×3
media ROAS
14M
audience reached
10K+
qualified clicks
3
Tier-1 media activated
Black Friday
key window
Audio
category
01 — Highlights
The highlights.
—Premium media, run as a performance channel and measured in ROAS, becomes a revenue line.
—Tier-1 pickups concentrated on the Black Friday window — where purchase intent is highest.
02 — Takeaways
What we take from it.
—Editorial partnerships (sponsored editorial) extend press credibility all the way to the purchase.
—Measuring media in ROAS, not just coverage, aligns press relations with revenue.
Let's talk growth
Let's turn your audience into measurable growth.
jaıa
Communications-to-commerce agency in Paris, serving consumer & lifestyle brands across France and Europe.
7 rue Meyerbeer, 75009 Paris
contact@jaiaglobal.com
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