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Shokz OpenFit Open-ear earphones Influence

Shokz OpenFit — launching the first open-ear earphones.

Make a breakthrough design (open ear) and its everyday benefit click, with lifestyle & sport creators.

3.5M
IMPRESSIONS
5.7M
COMBINED FOLLOWERS
47,384
INTERACTIONS
Creator wearing the Shokz OpenFit bone-conduction earphones outdoors
The context

The starting point.

Shokz launches the OpenFit, its first open-ear (open-fit) earphones. The challenge: make the benefit of the open design and its everyday use (sport, lifestyle) click for a broad audience.

Launch visual for the Shokz OpenFit open-ear earphones
Key results

The results that count.

3.5M
impressions
5.7M
combined followers
47,384
interactions
18
pieces of content
OBJECTIVE

Promote the OpenFit, showcase the unique open-ear design and its everyday-use benefit, and boost sales.

THE SETUP

11 lifestyle creators (audience 25-35, fashion, sport, leisure): 6 YouTubers (dedicated videos & integrations) and 5 Instagrammers (carousel posts + stories).

The profiles activated

11 lifestyle, sport & travel creators for an everyday product.

11
CREATORS ACTIVATED
Lifestyle Fitness High-tech Outdoor Travel Family Fashion YouTube Instagram
Creator wearing the Shokz OpenFit bone-conduction earphones outdoors
Shokz OpenFit · Open-ear earphones · Influence
From visibility to impact.
Detailed performance

The performance in detail.

3.5M
impressions
47K
interactions
5.7M
combined followers
18
pieces of content
6 videos
2 dedicated, 4 integrated
11
creators
01 — Highlights

The highlights.

—Lifestyle creators drove the campaign's best-performing videos.
—Particularly high engagement on outdoor & lifestyle profiles (Instagram).
02 — Takeaways

What we take from it.

—Lifestyle & sport creators show the product in everyday life and make it desirable.
—Tech profiles bring educational, explanatory content and contribute to search visibility.
Campaign videos

Creator content, in real conditions.

Monsieur GRrr
YouTube · dedicated review
Jojol
YouTube · dedicated review
Loufitlove
YouTube · dedicated review
Mama Jumeauxx
YouTube · dedicated review
Anibellie
YouTube · dedicated review
+ MORE CONTENT

Integrated videos, carousel posts and stories across 11 lifestyle & sport creators.

Let's talk growth

Let's turn your audience into measurable growth.

Start a project → ← All work
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