The context
The starting point.
KONIX, a French gaming-gear brand under official licenses (One Piece, Naruto, FFF, Jujutsu Kaisen, My Hero Academia, Dungeons & Dragons), wants to build awareness with a young audience: casual gamers and anime fans.
Key results
The results that count.
187K+
views
6
TikTok videos
2
creators
18-24
core target
OBJECTIVE
Build awareness with 18-24s and showcase the official licenses as an argument of style and accessibility.
THE SETUP
TikTok partnerships with gaming & anime creators: unboxings, challenges (Mario Kart tournament), setup upgrades — highlighting products (mouse, screen, controllers, LEDs) and licenses.
Campaign visuals
The content, life-size.
The profiles activated
Gaming & anime creators close to the young audience.
2
CREATORS ACTIVATED
Gaming
Anime
YouTube
TikTok
KONIX · Gaming gear · Social Commerce
From visibility to impact.
Detailed performance
The performance in detail.
187K+
total views
6
TikTok videos
2,000+
interactions
2
creators
01 — Highlights
The highlights.
—"Upgrade your KONIX setup" concept carried by a gaming creator with a strong community.
—Licenses (One Piece, Naruto, Jujutsu Kaisen…) showcased as cool décor for anime fans.
02 — Takeaways
What we take from it.
—Gaming & anime creators present the products and showcase the licenses to a young audience.
—Presentation and setup content that roots the brand in its universe.
Campaign videos
Creator content, in real conditions.
Let's talk growth
Let's turn your audience into measurable growth.
jaıa
Communications-to-commerce agency in Paris, serving consumer & lifestyle brands across France and Europe.
7 rue Meyerbeer, 75009 Paris
contact@jaiaglobal.com
© 2026 JAIA Global · Paris · EuropeFROM VISIBILITY TO IMPACT.