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IMOU Connected cameras (security) Influence

IMOU — smart-home creators for connected cameras.

Two creator campaigns to establish IMOU's connected cameras and doorbells with family & home audiences.

775K+
IMPRESSIONS
85K+
INTERACTIONS
9
CREATORS
Imou connected security camera in a home setting
The context

The starting point.

IMOU (security cameras, doorbells and connected cameras) wants to establish its products with family, home & tech audiences, in a format that proves real use (setup, night vision, alerts).

Imou security camera outdoors
Key results

The results that count.

775K+
impressions
85K+
interactions (total)
12
pieces of content
9
creators (total)
OBJECTIVE

Generate awareness and proof of use for the Ranger Dual / AOV PT cameras and the DB3 doorbell / Bulb Camera, via demonstration content.

THE SETUP

Two campaigns — Ranger Dual & AOV PT (summer 2025) then a Christmas campaign for DB3 / Bulb Camera (Dec. 2025) — on Instagram & TikTok, with family, rural & tech profiles.

Campaign visuals

The content, life-size.

Imou connected security camera indoors
Imou security camera mounted on a wall
Mobile app for the Imou connected camera
Close-up of the pan-tilt Imou connected camera
Imou security camera with night vision
Imou connected camera monitoring a room
Imou security camera and its mount
Detail of the Imou camera lens
Imou connected camera controlled from a smartphone
IMOU · Connected cameras (security) · Influence
From visibility to impact.
The waves

A partnership activated on key moments.

RANGER DUAL & AOV PT — SUMMER 2025

Creator campaign on the outdoor security cameras, in use demonstration.

5 creators 775K+ impressions 55K+ interactions 8 videos 1.3M combined followers
CHRISTMAS — DB3 DOORBELL & BULB CAMERA — DEC. 2025

Year-end activation around the connected doorbell and the bulb camera.

4 creators 853K+ followers reached 30K+ interactions 4 pieces of content
01 — Highlights

The highlights.

—The Ranger Dual outdoor camera carried by 5 creators: 775K+ impressions, 55K+ interactions.
—Christmas relaunch on the DB3 doorbell: 4 creators, 853K+ followers reached.
02 — Takeaways

What we take from it.

—Creators show the products in real conditions (setup, night vision, alerts) — reassuring proof of use.
—Family & home profiles carry credible, educational content on connected security.
Campaign videos

Creator content, in real conditions.

IMOU creator campaign
USE DEMONSTRATIONS

Setup, night vision and alerts: family & home creators show the IMOU cameras in their daily life.

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