EVENT ACTIVATION
Events, Offline influencer activation
PROJECT
Hoover brand
TYPE OF CLIENT
DREAME
CLIENT
BRIEF
Promotion of the new Dreame L20 Ultra during its press launch at the IFA Berlin event with a high-tech influencer who will be able to explain and demonstrate the product's benefits.
Selection of a high-tech influencer with more than 900,000 subscribers, briefing, management of logistics and on-site support in Berlin to produce a range of content.
WHAT WE DID
The content creator produced an on-site TikTok video lasting around 1 minute, and then produced a YouTube video in a dedicated format (around 10 minutes) in which he tested the hoover. He also produced various pieces of content on Instagram focusing on the main features. This content was used to promote the hoover as an innovative, top-of-the-range product (priced at over €1,000), and to generate sales via purchase links on YouTube and Instagram. In total, the 4 pieces of content generated 25,000 interactions and 200,000 views.
RESULTS
