INFLUENCER CAMPAIGN
Influence campaign to promote the brand's first OpenFit earphones (headphone-oriented)
PROJECT
Innovative headphones brand (patented bone conduction sound technology)
TYPE OF CLIENT
SHOKZ - Sports sector
CLIENT
BRIEF
Promote the OpenFit headphones to a target group of sports enthusiasts, with runners and cyclists as the core target, expanding as much as possible because runners and cyclists are in the minority on the networks.
Strategic thinking to broaden the themes addressed (outdoor, high-tech, travel, fitness) and launch a campaign on Instagram and YouTube to maximise sales and position the product as a lifestyle product.
WHAT WE DID
Our agency worked with 11 influencers, mainly sports profiles, to highlight the safety aspect of the headphones (the ears remain free) and their aesthetic aspect, making them ideal for everyday use and for practising sport. A total of 18 pieces of content were produced, generating 48,000 interactions, 525,000 views and 3.5 million accounts reached.
RESULTS
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